According to a report, Apple gets hugely preferential leases just to open its stores in certain cities and locations. Why is anyone surprised?
It seems that Apple is retail’s Botox.
The minute an Apple store appears in a shopping mall — or, say, a vast famous New York railway station — somehow the area becomes prettier and more devastatingly young.
The Next Web reports that Apple is continually offered ludicrously favorable incentives just to be the next shiny dance partner for a city or a shopping mall.
Apparently, authorities in Grand Central Terminal and Salt Lake City didn’t bother with annoying complexities as some (or any) rent or share of profit in order to encourage Cupertino to erect a little more glass, white and silver in their vicinities.
ABC News suggests that the Utah city offered 5 years free rent.
Read more [here].
- Cities offer free rent, other incentives to bring in an Apple Store (arstechnica.com)
- The lure of the Store: Why authorities are sweetening deals for new Apple Stores (thenextweb.com)
- Apple Retail Stores Desperately Wanted By Cities [Report] (cultofmac.com)